Published On: Wed, Nov 16th, 2011

EdServ partners Aircel for mobile based education

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Edserv partners Aircel for mobile based education

Education support services firm Edserv has partnered with Aircel, to provide access to educational content to mobile subscribers.

The company expects 2 million students to access educational content through its application ‘HumThum’ in the next year with revenues of around Rs. 40 Crore through this agreement, EdServ said in a statement.

“Aircel has over 50 million subscribers across the country. At a conservative estimate of just 5 per cent of this subscriber base, we will be able to add over 2 million new users to our content” Edserv Chairman and CEO S Giridharan said.

Edserv had signed a similar agreement with Tata Docomo for their ‘Tutor on Mobile’ service in October. It has also tied up with handset manufacturers Nokia, Samsung and Blackberry for expanding offerings in the mobile segment on smartphone platform.

The company said it is aiming to have 1 Crore subscribers from the mobile segment over the next 2-3 years with revenues of Rs 170-180 crore by the end of next financial year.

“We are also looking at acquisitions to strengthen and consolidate our presence in the Test Prep education market. We may be able to close out one of the acquisitions during the 2nd half of the year. These acquisitions will also help the company achieve the targeted performance,” Giridharan added.