Coca Cola to set up retail academy at ISB

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Coca-Cola, one of world’s leading food and beverage company is setting up a retail academy¬† for mid level professionals along with Indian School of Business, Heyderabad. The academy will be located at ISB campus in Hyderabad and will offer a six-month program in retail management.

Coca-Cola has signed a memorandum of understanding (MoU) with ISB to set up the academy. A governing council having retail professionals and academicians as members will oversee the strategic retail management programme. Apart from the six month course, the academy will also conduct retail research and online training.

According to ISB dean Ajit Rangnekar, the first batch of the program will commence in June with 50 professionals. The intake will be scaled up in the next three to four years.

The fee for the programme would be Rs.500,000 and the eligibility for the course is minimum four years of work experience.

“The retail sector in India is undergoing a rapid transformation and the next phase of growth will require well trained professionals capable of amalgamating global best practices with the unique characteristics of the Indian consumer.ISB will provide them cutting edge pedagogy that will help them to drive the capability of retail sector and benchmarking them globally,” Rangnekar said giving the rationale behind the course.

“The initiative is mainly to bring about a well rounded retail management training programme to contribute towards the quality of future retail managers,” said Ahmet Bozer, Coca-Cola’s group president for Eurasia and Africa.

“We may also be able to absorb students from the school once they are through the course,” said Atul Singh, president and chief executive officer of Coca-Cola India and Southwest Asia.